FRESH.I.AM , an iconic, forward trendsetting brand based out of my hometown of ATLANTA, GA proudly presents their pre-spring collection, GAMMA. Inspired by a dystopian future, GAMMA features a collection of carefully crafted and hand destroyed garments, designed with the intent of being worn in layers to create texture and contrast. GAMMA is a limited release, so make sure to grab the collection NOW at www.freshiam.net.
A dystopia (from the Greek ???- and ?????, alternatively, cacotopia,kakotopia, or anti-utopia) is a community or society that is in some important way undesirable or frightening. It is literally translated as “not-good place”, an antonym of utopia. Such societies appear in many artistic works, particularly in stories set in a future. Dystopias are often characterized by dehumanization,totalitarian governments, environmental disaster,or other characteristics associated with a cataclysmic decline in society. Dystopian societies appear in many sub-genres of fiction and are often used to draw attention to real-world issues regarding society, environment, politics, economics, religion, psychology, ethics, science, and/or technology, which if unaddressed could potentially lead to such a dystopia-like condition. (via wikipedia.org)
A special She is the Light x FRESHiAM collab coming soon….